I’m Sam So: art-director by trade, photographer by obsession, and full-time wrangler of ideas that hate staying two-dimensional.

I bounce between disciplines: concepting, shooting, compositing, and sometimes handing a portal key to a dev team, because the idea should pick the medium, not the other way around.

A quieter word on the shiny stuff

The campaigns I led have quietly racked up 21 awards, among them:

Gold W3 & Gold Davey

2× Silver W3 · 1× Silver Davey

4× Silver & 2× Bronze Telly

Communicator AwardAwards of Excellence (×3) & Distinction (×3)

I’m proud of the trophies, but prouder that each one came from work that moved real people first.

What you’ll get

• Concept-to-delivery leadership, whether the canvas is a lens, a line of code, or a city block.

• Imagery that feels equal parts Saul Leiter nostalgia and near-future daydream.

• Teams that leave the shoot feeling they learned something (and laughed at least once).

Off-set you’ll find me tinkering on Citizen of Nebula, mentoring emerging creatives, or chasing odd light for my next photo series.