A high impact immersive AR recruitment campaign for Canada’s Department of National Defence, designed to engage Gen Z through interactive storytelling and real-life mission simulations.
Canadian Armed Forces’ first values-driven recruitment campaign, built to reflect a generation, not command it.
Crafting a diverse data collection intiative into a culturally intelligent, design-forward national campaign.
Revitalizing 3M's PPS paint system through surreal visuals and innovative storytelling.
A future-forward experiential display design to reflect the modern image of Nike's rapidly expanding manufacturing assembly
Transforming and building Feast Agency's office and brand identity from the ground up. I led the office interior design and revamp of the Feast Visual Identity.
